Update: Sorry folks, looks like my timecode problem is happening again. Working on it. To listen to the rest of SMT29 if it gets cut off for you, please visit www.webwalker.ca

Time for another Social Media Today. Today's topic: "Wild Goose Chase Marketing"

0:10 Intro

0:45 Audio Comment from Jay Berkowitz of Ten Golden Rules (Blog,  Podcast)

2:50 Intro of Dre Labre and notion of Wild Goose Chase Marekting

4:50 Dre finally gets to talk and discusses his USB Drive Drop campaign for Canada Tourism

7:40 Doug and Dre talk about voyeuristic aspects of the campaign

9:15 Nine Inch Nails Year Zero marketing campaign

12:30 Wild Goose chase marketing in Television - Heroes and Lost

13:20 Can only brands with Communities pull off this kind program?

15:40 The destination versus the journey (discussion of Giantology campaign)

19:00 Involving the community in content and multi-tasking media 

To leave an audio comment, please call 206-203-3565 or simply leave a comment on this blog.

Note: iTunes seems to have a problem with this file and it may cut off around 14 min or so. You can hear the rest of it at www.webwalker.ca. I am trying to remedy situation with iTunes, but no success yet. Sorry for the incovenience.

This time on Social Media Today we discuss some current goings on with Steve Wright Director of Strategic Planning at Radar DDB.
0:30 Introduction of Steve Wright

1:00 Steve explains what Radar DDB is all about

2:04 Doug and Steve discuss Facebook's recent Beacon initiative.

9:55 Discussion of the Comotion Group's post on Tech Crunch The Secret Strategies Behind Many “Viral� Videos

15:30 Influence and niche influence.

18:00 What doe Steve and Radar recommend to clients.

20:05 What if your product sucks?

21:31 Cadillac Escalade and speaking to separate audiences.

22:50 Wrap up Bye-byeAll times are approximate

To leave an audio comment, please call 206-203-3565 or simply leave a comment on this blog.

Time for another Social Media Today and today we are speaking with David Jones V.P. Digital Communications, Hill & Knowlton. He is a blogger, podcaster, speaker and active participant in social media circles and events.

He blogs at:
PR Works

and his podcast is:
Inside PR

0:30 Introduction of David Jones

1:39 David's recent move to Hill & Knowlton

3:50 Discusses changes to Public Relations brought on by social media and digital communications

6:20 PR and Ad people as the "middle men" in Social Media

9:15 Does social media change the practices of pitching journalists and citizen journalists

14:58 Chris Anderson and his decision to publish the email addresses of the people who send him irrelevant email

19:18 Do journalists have the upper hand?

21:31 What is the role of the advertising discipline in social media?

26:20 Differences in client relationships between advertising and PR

28:25 New Segment Indespensible Tools - David talks about Firefox add-ons such as the de.licio.us extension , Bloglines feed reader and the Berry Bloglines app for Blackberry, and Google Browser Synch 

33:08 So Long and Bye-bye 

All times are approximate

To leave an audio comment, please call 206-203-3565 or simply leave a comment on this blog.

This time on Social Media Today we are speaking with Jason Theodor who is a blogger, consultant and until recently Creative Director at Ogilvy Interactive in Toronto.

He blogs at:
There Is No Box
and
1 Percent

His upcoming workshop with the Rich Media Institute is through the Rich Media Institute

1:04 Introduction of Jason Theodor

2:10 Discuss Dove Onslaught

10:08 Discuss Toyota World of Warcraft Viral Video

16:16 Discuss Radiohead's Pay what you want strategy for new Album In Rainbows

21:38 So Long and Jason plugs his stuff

All times are approximate

To leave an audio comment, please call 206-203-3565 or simply leave a comment on this blog.

[tags]Social Media Today, SMT, Jason Theodor, There is No Box, 1percent, Dove Onslaught, Toyota, World of Warcraft, Radiohead, In Rainbows, podcast [/tags]

This time on Social Media Today we are trying something a bit different, the format is a bit longer than usual (around 37 minutes) and features a full interview with Christopher Noxon. He is the a journalist with the New York Times, a music supervisor for the television show Weeds and author of the book Rejuvenile - Kickball, Cartoons, Cupcakes and the Reinvention of the American Grown Up(www.rejuvenile.com).

All times are approximate

:30 Intro
1:47 Christopher introduces the Rejuvenile concept
2:48 The difference between maturity and adulthood
4:50 The hidden childishness of normal people
7:00 Rejuveniles as a target demographic
8:35 "Kidults" outside North America and Japan
10:05 Collectors and Consumption
12:47 Singing along with the Backyardigans
13:45 Chris spills Lego on his desk and big-time kid games
15:31 The difference between a parody and joke
16:55 Who targets Rejuveniles well
19:50 Halo 3 and video games
21:50 Further discussions on Wii
23:44 The role of the net in the growth of Rejuvenility
28:00 When does the silliness become serious
31:05 What were Rejuveniles real childhood's like
34:00 Chris plug his book, Web sites, rejuvenile.com and christophernoxon.com and encourages us all to watch Weeds
36:00 end and so long

To leave an audio comment, please call 206-203-3565 or simply leave a comment on this blog.

Welcome to EPS24 of Social Media Today, the official podcast of the Social Media Collective. In today's episode, we have a brief chat with Douglas Walker about the success of the World Rock Paper Scissors Society and his work in social media. It is also revealed that Maggie Fox will be replaced by Doug as the host of future Social Media Today podcasts. 

To leave an audio comment, please call 206-203-3565 or simply leave a comment on this blog.

Welcome EPS22 Social Media Today, the official podcast of the Social Media Collective. In today's episode, we have a brief chat with Mike Stopforth about the incredible success he and his firm Cerebra, a dedicated social media consultancy, have been experiencing in South Africa. We also learn about his side project, Afrigator, which was recently featured on CNNMoney and in Business 2.0 magazine. Do subscribe to our feed - we'll be interviewing a new member of the Social Media Collective each week, the podcast is published fresh every Wednesday. You can even leave us audio comments right here using the handy tool below. Show Notes: We're catching up with Mike Stopforth, who was the subject of one of our most popular podcasts ever earlier this year. Mike explains how he's gotten Cerebra to where it is today, tells an interesting story about using hackers for the power of good, and discusses his side project, Afrigator, which has received some major media attention in North America.

To leave an audio comment, use the "my voicemail" tool to record direct from your computer's microphone, or leave a text comment (which we will read aloud on the show in a voice that we imagine to be like yours) simply leave a comment on this blog.



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(REPEAT) Maggie Fox interviews Charlene Li, Vice President and Principal Analyst at Forrester Research about her recent report on The ROI of Corporate Blogging. Charlene explains the model at the heart of her research, reminding us that "you can't manage what you can't measure", she runs us through the methodology (benefits, costs and risk), what benefits GM has seen as a result of their FastLane blog, gauging engagement, the challenges of maintaining an existing corporate blog audience, B2B companies need to get on the social media bandwagon, what the blogosphere thinks of Charlene's research, the risk perspective on blogging, the transition from "us" to "you", how often do you need to post, staffing requirements, responding to comments, will GM be launching a Camaro Community around the launch of the car in 2007? The notion of "community suites" (blogging, RSS reader, social networking, profiles, etc.), CMS, contact Charlene if you have feedback on her research at cli [at] forrester [dot] com. To leave an audio comment, use the handy tool below to record direct from your computer's microphone, to leave a text comment (which we will read aloud on the show in a voice that we imagine to be like yours) please click on the comments link at bottom right.

SMC Podcast Alley feed {pca-98374b14f8d1d5121d18320e6d8ee4fb} My Odeo Channel (odeo/c5980d54f89f57b8)

Welcome EPS21

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