Social Media Today with Douglas Walker

Social Media Today #29 - Dre Labre

Thu, 13 Dec 2007 23:42:00 GMT

Update: Sorry folks, looks like my timecode problem is happening again. Working on it. To listen to the rest of SMT29 if it gets cut off for you, please visit www.webwalker.ca

Time for another Social Media Today. Today's topic: "Wild Goose Chase Marketing"

0:10 Intro

0:45 Audio Comment from Jay Berkowitz of Ten Golden Rules (Blog, Podcast)

2:50 Intro of Dre Labre and notion of Wild Goose Chase Marekting

4:50 Dre finally gets to talk and discusses his USB Drive Drop campaign for Canada Tourism

7:40 Doug and Dre talk about voyeuristic aspects of the campaign

9:15 Nine Inch Nails Year Zero marketing campaign

12:30 Wild Goose chase marketing in Television - Heroes and Lost

13:20 Can only brands with Communities pull off this kind program?

15:40 The destination versus the journey (discussion of Giantology campaign)

19:00 Involving the community in content and multi-tasking media

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Social Media Today #28 - Steve Wright

Tue, 27 Nov 2007 21:31:00 GMT

Note: iTunes seems to have a problem with this file and it may cut off around 14 min or so. You can hear the rest of it at www.webwalker.ca. I am trying to remedy situation with iTunes, but no success yet. Sorry for the incovenience.

This time on Social Media Today we discuss some current goings on with Steve Wright Director of Strategic Planning at Radar DDB.
0:30 Introduction of Steve Wright

1:00 Steve explains what Radar DDB is all about

2:04 Doug and Steve discuss Facebook's recent Beacon initiative.

9:55 Discussion of the Comotion Group's post on Tech Crunch The Secret Strategies Behind Many âViralâ Videos

15:30 Influence and niche influence.

18:00 What doe Steve and Radar recommend to clients.

20:05 What if your product sucks?

21:31 Cadillac Escalade and speaking to separate audiences.

22:50 Wrap up Bye-byeAll times are approximate

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Social Media Today #27 - David Jones

Mon, 5 Nov 2007 21:13:00 GMT

Time for another Social Media Today and today we are speaking with David Jones V.P. Digital Communications, Hill & Knowlton. He is a blogger, podcaster, speaker and active participant in social media circles and events.

He blogs at:
PR Works

and his podcast is:
Inside PR

0:30 Introduction of David Jones

1:39 David's recent move to Hill & Knowlton

3:50 Discusses changes to Public Relations brought on by social media and digital communications

6:20 PR and Ad people as the "middle men" in Social Media

9:15 Does social media change the practices of pitching journalists and citizen journalists

14:58 Chris Anderson and his decision to publish the email addresses of the people who send him irrelevant email

19:18 Do journalists have the upper hand?

21:31 What is the role of the advertising discipline in social media?

26:20 Differences in client relationships between advertising and PR

28:25 New Segment Indespensible Tools - David talks about Firefox add-ons such as the de.licio.us extension , Bloglines feed reader and the Berry Bloglines app for Blackberry, and Google Browser Synch

33:08 So Long and Bye-bye

All times are approximate

To leave an audio comment, please call 206-203-3565 or simply leave a comment on this blog.

Social Media Today #26 - Jason Theodor

Fri, 26 Oct 2007 01:55:00 GMT

This time on Social Media Today we are speaking with Jason Theodor who is a blogger, consultant and until recently Creative Director at Ogilvy Interactive in Toronto.

He blogs at:
There Is No Box
and
1 Percent

His upcoming workshop with the Rich Media Institute is through the Rich Media Institute

1:04 Introduction of Jason Theodor

2:10 Discuss Dove Onslaught

10:08 Discuss Toyota World of Warcraft Viral Video

16:16 Discuss Radiohead's Pay what you want strategy for new Album In Rainbows

21:38 So Long and Jason plugs his stuff

All times are approximate

To leave an audio comment, please call 206-203-3565 or simply leave a comment on this blog.

[tags]Social Media Today, SMT, Jason Theodor, There is No Box, 1percent, Dove Onslaught, Toyota, World of Warcraft, Radiohead, In Rainbows, podcast [/tags]

Social Media Today - Christopher Noxon - Rejuvenile

dwalker@webwalker.ca — Wed, 10 Oct 2007 03:36:00 GMT

This time on Social Media Today we are trying something a bit different, the format is a bit longer than usual (around 37 minutes) and features a full interview with Christopher Noxon. He is the a journalist with the New York Times, a music supervisor for the television show Weeds and author of the book Rejuvenile - Kickball, Cartoons, Cupcakes and the Reinvention of the American Grown Up(www.rejuvenile.com).

All times are approximate

:30 Intro
1:47 Christopher introduces the Rejuvenile concept
2:48 The difference between maturity and adulthood
4:50 The hidden childishness of normal people
7:00 Rejuveniles as a target demographic
8:35 "Kidults" outside North America and Japan
10:05 Collectors and Consumption
12:47 Singing along with the Backyardigans
13:45 Chris spills Lego on his desk and big-time kid games
15:31 The difference between a parody and joke
16:55 Who targets Rejuveniles well
19:50 Halo 3 and video games
21:50 Further discussions on Wii
23:44 The role of the net in the growth of Rejuvenility
28:00 When does the silliness become serious
31:05 What were Rejuveniles real childhood's like
34:00 Chris plug his book, Web sites, rejuvenile.com and christophernoxon.com and encourages us all to watch Weeds
36:00 end and so long

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Social Media Today - Douglas Walker

dwalker@webwalker.ca — Tue, 2 Oct 2007 19:26:00 GMT

Welcome to EPS24 of Social Media Today, the official podcast of the Social Media Collective. In today's episode, we have a brief chat with Douglas Walker about the success of the World Rock Paper Scissors Society and his work in social media. It is also revealed that Maggie Fox will be replaced by Doug as the host of future Social Media Today podcasts.

To leave an audio comment, please call 206-203-3565 or simply leave a comment on this blog.

Social Media Today - BSG Alliance

Wed, 15 Aug 2007 19:14:00 GMT

Social Media Today - Mike Stopforth Pt2

Wed, 8 Aug 2007 20:28:00 GMT

Welcome EPS22 Social Media Today, the official podcast of the Social Media Collective. In today's episode, we have a brief chat with Mike Stopforth about the incredible success he and his firm Cerebra, a dedicated social media consultancy, have been experiencing in South Africa. We also learn about his side project, Afrigator, which was recently featured on CNNMoney and in Business 2.0 magazine. Do subscribe to our feed - we'll be interviewing a new member of the Social Media Collective each week, the podcast is published fresh every Wednesday. You can even leave us audio comments right here using the handy tool below. Show Notes: We're catching up with Mike Stopforth, who was the subject of one of our most popular podcasts ever earlier this year. Mike explains how he's gotten Cerebra to where it is today, tells an interesting story about using hackers for the power of good, and discusses his side project, Afrigator, which has received some major media attention in North America.

To leave an audio comment, use the "my voicemail" tool to record direct from your computer's microphone, or leave a text comment (which we will read aloud on the show in a voice that we imagine to be like yours) simply leave a comment on this blog.

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Social Media Today - Charlene Li

maggie@socialmediagroup.ca — Wed, 1 Aug 2007 13:58:00 GMT

(REPEAT) Maggie Fox interviews Charlene Li, Vice President and Principal Analyst at Forrester Research about her recent report on The ROI of Corporate Blogging. Charlene explains the model at the heart of her research, reminding us that "you can't manage what you can't measure", she runs us through the methodology (benefits, costs and risk), what benefits GM has seen as a result of their FastLane blog, gauging engagement, the challenges of maintaining an existing corporate blog audience, B2B companies need to get on the social media bandwagon, what the blogosphere thinks of Charlene's research, the risk perspective on blogging, the transition from "us" to "you", how often do you need to post, staffing requirements, responding to comments, will GM be launching a Camaro Community around the launch of the car in 2007? The notion of "community suites" (blogging, RSS reader, social networking, profiles, etc.), CMS, contact Charlene if you have feedback on her research at cli [at] forrester [dot] com. To leave an audio comment, use the handy tool below to record direct from your computer's microphone, to leave a text comment (which we will read aloud on the show in a voice that we imagine to be like yours) please click on the comments link at bottom right.

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Social Media Today - Debbie Weil

Wed, 18 Jul 2007 12:47:00 GMT

Welcome EPS21

Social Media Today - Sandy Kemsley

Wed, 11 Jul 2007 12:20:00 GMT

Welcome to the 20th edition of Social Media Today, the official podcast of the Social Media Collective. Today we're speaking to Sandy Kemsley, an independent analyst, systems architect and blogger, specializing in business process management, enterprise architecture and business intelligence.

Do subscribe to our feed - we'll be interviewing a new member of the Social Media Collective each week, the podcast is published fresh every Wednesday. You can even leave us audio comments right here using the handy tool below.

Show Notes: Sandy and I talk about wiki use within the enterprise - particularly the notion of "wiki as portal", based on what she learned during a recent conference presentation from Avenue A/Razorfish, the fact that when "techies" install a lot of these tools, they forget that not everyone is comfortable or knowledgeable enough to use anything but a WYSIWYG editor, how corporate culture can inadvertantly encourage "knowledge silos" and the fact that workers often forget that their value to their employer is not what they've already thought of, but what they haven't yet. Sandy tells us about how she's increasingly finding the worlds of BPM and Web 2.0 intersecting, and we have a very interesting discussion about RSS feeds and the myriad possibilities for their use within organizations, including some interesting current examples.

To leave an audio comment, use the "my voicemail" tool to record direct from your computer's microphone, or leave a text comment (which we will read aloud on the show in a voice that we imagine to be like yours) simply leave a comment on this blog.

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Social Media Today - Mary Hodder

Wed, 4 Jul 2007 19:57:00 GMT

Welcome to the nineteenth edition of Social Media Today, the official podcast of the Social Media Collective. In this episode, I interview Mary Hodder, Chairman and founder of Dabble.com, a California-based video search and discovery community.

Do subscribe to our feed - we'll be interviewing a new member of the Social Media Collective each week, the podcast is published fresh every Wednesday. You can even leave us audio comments right here using the handy tool below.

Show Notes: Mary explains what Dabble is and how people tend to use it, the role of metadata in what they do, why ZeFrank hosts his videos at Revver.com and her background at the Berkeley School of Information Science and thoughts on search and how it has evolved. Mary also explains how her innovative work and perspectives on improving search algorithms motivated her to start Dabble, the perils of VC funding and the ins and outs of their business model. She also notes that video search today feels like text search did in 1997, discusses the difference between semantic and contextual mapping, shares their revenue-sharing model with partner sites, widget syndication strategy and explains why Dabble is not afraid of Google.
Other sites discussed in the podcast: Everyzing.com and Blinkx.com.

To leave an audio comment, use the "my voicemail" tool to record direct from your computer's microphone, or leave a text comment (which we will read aloud on the show in a voice that we imagine to be like yours) simply leave a comment on this blog.

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Social Media Today - Mathew Ingram

maggie@socialmediagroup.ca — Wed, 27 Jun 2007 19:25:00 GMT

Welcome to the third edition of Social Media Today, the official podcast of the Social Media Collective. In this episode, I interview Mathew Ingram, Tech columnist for The Globe and Mail, blogger, Mesh Conference organizer and fellow Collective member.

Do subscribe to our feed - we'll be interviewing a new member of the Social Media Collective each week, the podcast is published fresh every Wednesday. You can even leave us audio comments right here using the handy tool below.

Show Notes: Mathew tells us all about the critically acclaimed Mesh Conference, scheduled for May 30 & 31st, 2007, in Toronto. We also talk about how social media is transforming bloggers into journalists and journalists into bloggers, how The Globe and Mail feels about Mathew blogging, how The Globe brings the intelligence it gets from the blogosphere back into the editorial process, how that immediate feedback can transform the way MSM does business, the notion of semi-moderated comments, projected ad spending decrease for newspapers (-9%, source: TNS Media Intelligence ), the future of newspapers as we know them, maintaining civil discourse in social media, the dangers of the echo chamber, the social distance hypothesis, Michael Keren's Blogosphere: the new Political Arena (again), how social media really is social and Mathew claims there's 15 feet of snow in Canada.

To leave an audio comment, use the "my voicemail" tool to record direct from your computer's microphone, or leave a text comment (which we will read aloud on the show in a voice that we imagine to be like yours) simply leave a comment on this blog.

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Social Media Today - Nathan Gilliatt

Wed, 20 Jun 2007 14:13:00 GMT

Welcome to the 17th edition of Social Media Today with Maggie Fox, the official podcast of the Social Media Collective. In this episode we talk to Nathan Gilliatt, author of The Guide to Social Media Analysis, a document that profiles 31 different social media monitoring firms.

Do subscribe to our feed - we'll be interviewing a new member of the Social Media Collective each week, the podcast is published fresh every Wednesday. You can even leave us audio comments right here using the handy tool below.

Show Notes:
Nathan explains what's in the Guide, who could find it of use (marketers, communications & PR firms) and his criteria for including companies. We talk about monitoring vs. research, human vs. software search, issues of scale, price ranges for these services and some of the things Nathan discovered as he worked on the Guide, including the emrging notion that customer service should perhaps be under the marketing umbrella.

To leave an audio comment, use the "my voicemail" tool to record direct from your computer's microphone, or leave a text comment (which we will read aloud on the show in a voice that we imagine to be like yours) simply leave a comment on this blog. SMC Podcast Alley feed {pca-98374b14f8d1d5121d18320e6d8ee4fb}
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Social Media Today - Paul Gillin

Wed, 13 Jun 2007 13:15:00 GMT

Welcome to the 16th edition of Social Media Today with Maggie Fox, the official podcast of the Social Media Collective. In this episode we talk to Paul Gillin, author of The New Influencers: A Marketer's Guide to the New Social Media.

Do subscribe to our feed - we'll be interviewing a new member of the Social Media Collective each week, the podcast is published fresh every Wednesday. You can even leave us audio comments right here using the handy tool below.

Show Notes:
Paul and I talk about his background, how a link from Dan Bricklin showed him the power of social media and influencers, why he thinks the much-mocked Chevy Tahoe UGC campaign (as an aside - the previous link was in the top 3 Google results for "Chevy Tahoe") was, if not a win, also not a loss for GM, what he tells his clients the risks are in this space. We also discuss whether most marketers can really make the shift from mass to minute, and how they'll have to adapt to accommodate the shifts in the way we consume media.

To leave an audio comment, use the "my voicemail" tool to record direct from your computer's microphone, or leave a text comment (which we will read aloud on the show in a voice that we imagine to be like yours) simply leave a comment on this blog. SMC Podcast Alley feed {pca-98374b14f8d1d5121d18320e6d8ee4fb}
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Social Media Today - Mike Stopforth

Wed, 6 Jun 2007 13:42:00 GMT

(REPEAT) Welcome to the seventh edition of Social Media Today with Maggie Fox, the official podcast of the Social Media Collective. In this episode we chat with Mike Stopforth, Social Media evangelist and entrepreneur based in South Africa, and showcase how VoIP technology can make someone on the other side of the planet sound like they're in the same room.

Do subscribe to our feed - we'll be interviewing a new member of the Social Media Collective each week, the podcast is published fresh every Wednesday. You can even leave us audio comments right here using the handy tool below.

Show Notes: We talk about how Mike went from selling parts for earth-moving machinery to selling companies on the promise of social media via his consultancy firm Cerebra, the state of social media in SA (broadband penetration is very low, and this is a big barrier), how innovative SA firms are coming up with social media solutions that use widely adopted platforms, i.e. the MXit SMS service, we also discuss social media darling Stormhoek Winery, the 3rd annual South African Blog Awards (being held this Friday), and whether the "Balkanization" of the web is necessarily a bad thing, because in SA "local is lekker".

To leave an audio comment, use the "my voicemail" tool to record direct from your computer's microphone, or leave a text comment (which we will read aloud on the show in a voice that we imagine to be like yours) simply leave a comment on this blog.

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Social Media Today - Charlene Li (repeat)

Wed, 30 May 2007 04:26:38 GMT

Over the next two weeks we'll be re-examining where we are and where we're going with the Social Media Today podcast, and we invite you to contribute your thoughts and suggestions on our Facebook Group. (REPEAT) Maggie Fox interviews Charlene Li, Vice President and Principal Analyst at Forrester Research about her recent report on The ROI of Corporate Blogging. Charlene explains the model at the heart of her research, reminding us that "you can't manage what you can't measure", she runs us through the methodology (benefits, costs and risk), what benefits GM has seen as a result of their FastLane blog, gauging engagement, the challenges of maintaining an existing corporate blog audience, B2B companies need to get on the social media bandwagon, what the blogosphere thinks of Charlene's research, the risk perspective on blogging, the transition from "us" to "you", how often do you need to post, staffing requirements, responding to comments, will GM be launching a Camaro Community around the launch of the car in 2007? The notion of "community suites" (blogging, RSS reader, social networking, profiles, etc.), CMS, contact Charlene if you have feedback on her research at cli [at] forrester [dot] com. To leave an audio comment, use the handy tool below to record direct from your computer's microphone, to leave a text comment (which we will read aloud on the show in a voice that we imagine to be like yours) please click on the comments link at bottom right.

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Social Media Today - Rohit Bhargava

Wed, 23 May 2007 16:07:00 GMT

Back to basics! Welcome to the 15th edition of Social Media Today with Maggie Fox, the official podcast of the Social Media Collective;. In this episode we talk to Rohit Bhargava, Vice President, Interactive Marketing, Ogilvy Public Relations, and originator of the concept of social media optimization.

Do subscribe to our feed - we'll be interviewing a new member of the Social Media Collective each week, the podcast is published fresh every Wednesday. You can even leave us audio comments right here using the handy tool below.

Show Notes:
Rohit, author of the widely read Influential Interactive Marketing Blog, tells us a bit about what he does at Ogilvy, the kinds of services he is asked for by his clients and provides some insight into Ogilvy's social media methodology. He explains the notion of social media optimization and we discuss whether blogging is dead, what the future of social media may hold for the enterprise, marketing, media and public relations and the importance of social media measurement.

To leave an audio comment, use the "my voicemail" tool to record direct from your computer's microphone, or leave a text comment (which we will read aloud on the show in a voice that we imagine to be like yours) simply leave a comment on this blog. SMC Podcast Alley feed {pca-98374b14f8d1d5121d18320e6d8ee4fb}
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Social Media Today Podcast - Sapphire '07 Vienna

Wed, 16 May 2007 05:00:00 GMT
In this special edition episode, recorded on May 14th in Vienna, Austria at SAP's Sapphire event, Mark Yolton, Vice President SAP Community Network and Craig Cmehil, Community Evangelist, SAP Developer Network explain the rationale behind the creation of the SAP Developer Network (SDN) in 2003 and the more recent launch of their Business Process Expert Community (BPX). They talk about organizational lessons learned, business intelligence gained, SAP's ongoing (and frequently stated over the last few days) commitment to leveraging the power of the SAP ecosystem and their plans to get into the enterprise collaboration space. Craig also speaks about the "care and feeding" required and Mark explains how SAP is beginning the process of calculating the ROI of these networks. Do subscribe to our feed - we'll be interviewing a new member of the Social Media Collective each week, the podcast is published fresh every Wednesday. You can even leave us audio comments right here using the handy tool below.

To leave an audio comment, use the "my voicemail" tool to record direct from your computer's microphone, or leave a text comment (which we will read aloud on the show in a voice that we imagine to be like yours) simply leave a comment on this blog. SMC Podcast Alley feed {pca-98374b14f8d1d5121d18320e6d8ee4fb}
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Social Media Today Special Edition - The Business of Twitter

Wed, 9 May 2007 12:39:00 GMT
In this episode, Dan Greenfield, Vice President of Communications for Earthlink, Luis Suarez, Knowledge Management Consultant for IBM Global Services and Tom Mandel, a technologist and poet, discuss the potential business use of SMS service Twitter. This was a really interesting podcast to moderate, but we probably could have used someone who thought Twitter was totally stupid. Just to provide some balance.

Do subscribe to our feed - we'll be interviewing a new member of the Social Media Collective each week, the podcast is published fresh every Wednesday. You can even leave us audio comments right here using the handy tool below.

To leave an audio comment, use the "my voicemail" tool to record direct from your computer's microphone, or leave a text comment (which we will read aloud on the show in a voice that we imagine to be like yours) simply leave a comment on this blog. SMC Podcast Alley feed {pca-98374b14f8d1d5121d18320e6d8ee4fb}
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Social Media Today - Tom Mandel

Wed, 2 May 2007 14:07:00 GMT
Welcome to the 12th edition of Social Media Today with Maggie Fox, the official podcast of the Social Media Collective;. In this episode we chat with Tom Mandel, many-times-published poet, inveterate entrepreneur and champion of all things social media.

Do subscribe to our feed - we'll be interviewing a new member of the Social Media Collective each week, the podcast is published fresh every Wednesday. You can even leave us audio comments right here using the handy tool below.

Show Notes:
Tom tells us about his diverse background and work providing "adult supervision" to startups, as well as his passion for social computing/social media. Then we get into a discussion about the perception that social media tools and platforms are little more than time-wasters. Just for fun, I play devil's advocate. Tom reminds us that one of the most powerful social tools ever invented - the telephone - can hardly be considered a time waster in the workplace. Shortly afterwards, his own phone rings and he throws it into the other room. In closing, Tom provides us with his thesis on the importance of social media and tells us a bit more about his poetry (he's written 12 books and is featured in several anthologies).

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Social Media Today - David Tebbutt

Wed, 25 Apr 2007 14:32:00 GMT
Welcome to the 11th edition of Social Media Today, the official podcast of the Social Media Collective;. In this episode we chat with David Tebbutt, early computer pioneer, creator of BrainStorm software, environmentalist, writer, media skills coach and past member of the Social Media Collective

Do subscribe to our feed - we'll be interviewing a new member of the Social Media Collective each week, the podcast is published fresh every Wednesday. You can even leave us audio comments right here using the handy tool below.

Show Notes:
U.K.-based David, a natural-born storyteller, tells us about his start programming computers in the 1960's, his interest in sustainable development, how he became interested in and skilled at communications, BrainStorm - thought organizing software he wrote years ago which is still in use, and how social media cost him $60,000 (approximately 44,000 Euros). We discuss del.icio.us, taxonomies vs. folksonomies, Joshua Schachter's brain, wikis & their use, Library Thing, his love of tag clouds, the evolution of tagging language, drinking from the firehose, the frustrations and potential embarrassments of Second Life, and the wonders of OPML

To leave an audio comment, use the "my voicemail" tool to record direct from your computer's microphone, or leave a text comment (which we will read aloud on the show in a voice that we imagine to be like yours) simply leave a comment on this blog. SMC Podcast Alley feed {pca-98374b14f8d1d5121d18320e6d8ee4fb}
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Social Media Today - Mike Prosceno

Thu, 19 Apr 2007 00:03:00 GMT
Welcome to the tenth edition of Social Media Today with Maggie Fox, the official podcast of the Social Media Collective. In this episode we chat with Mike Prosceno, Vice President, Global Communications for SAP and social media evangelist.

Do subscribe to our feed - we'll be interviewing a new member of the Social Media Collective each week, the podcast is published fresh every Wednesday. You can even leave us audio comments right here using the handy tool below.

Show Notes: Mike explains his role in blogger/social media outreach at SAP and how he got there, "accidentally on purpose", how he's trying to explain what's going on online and evangelize inside his organization, his take on the significance of social media to large companies, the SAP developer and business social networks, some of the benefits that SAP has accrued from these efforts, Mike's plans for the future of internal social media from a communications perspective, his new blog, his decision to blog about exactly how and why business should use these tools & platforms in communications and how big he thinks the whole web 2.0 thing is. We discuss the fact that no one wants to know the ROI on lunch and Mike explains the concept behind SAP's Sapphire events, which are social media in action - rather than top-down, the company has realised the value of fostering relationships within the ecosystem that surrounds them and lets the participants run the show.

To leave an audio comment, use the "my voicemail" tool to record direct from your computer's microphone, or leave a text comment (which we will read aloud on the show in a voice that we imagine to be like yours) simply leave a comment on this blog.

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Social Media Today - Shel Israel

Wed, 11 Apr 2007 17:08:00 GMT
Welcome to the ninth edition of Social Media Today with Maggie Fox, the official podcast of the Social Media Collective. In this episode we hear from Shel Israel, co-author of Naked Conversations, soon-to-be author of Global Neighbourhoods and well-known blogger and startup consultant.

Do subscribe to our feed - we'll be interviewing a new member of the Social Media Collective each week, the podcast is published fresh every Wednesday. You can even leave us audio comments right here using the handy tool below.

Show Notes: Shel rubs in the fact that he's in a warm place and I am not, talks about the thesis behind his new book, Global Neighbourhoods, I pipe up about how Statistics Canada and their ongoing study, Our Lives in Digital Times is tracking the phenomenon he's planning to write about, he talks about what it will mean for business when the "Marketing Teflon" generation comes of age (have they been innoculated against advertising by repeated exposure?), how the structure of mainstream media turns everything into a confrontation, how social media can humanize that content, why the byline policy of the Economist annoys Shel, how objectivity in journalism is a myth, and Shel's work as a consultant with startup firms, and then he starts in with the gardening/suntanning thing again.

To leave an audio comment, use the "my voicemail" tool to record direct from your computer's microphone, or leave a text comment (which we will read aloud on the show in a voice that we imagine to be like yours) simply leave a comment on this blog.

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Social Media Today - Julia French

Wed, 4 Apr 2007 10:00:00 GMT
Welcome to the eighth edition of Social Media Today with Maggie Fox, the official podcast of the Social Media Collective. In this episode we chat with Julia French, social media early adopter and well-connected Valley girl.

Do subscribe to our feed - we'll be interviewing a new member of the Social Media Collective each week, the podcast is published fresh every Wednesday. You can even leave us audio comments right here using the handy tool below.

Show Notes: Julia talks about how a run-in with an early version of Gmail illustrated the power of social media and launched her blogging career, membership in the Enterprise Irregulars, her invitation to be one of the first bloggers invited to SAP's Sapphire event, the challenges of being a woman in the world of technology, the recent Girls in Technology gathering she orchestrated to help ease the pain, her work at Socialtext, Amazon, MingleNow, starting up her new firm, Covered Communications and the fact that Technorati's David Sifry was once her neighbour and shared his wifi freely.

To leave an audio comment, use the "my voicemail" tool to record direct from your computer's microphone, or leave a text comment (which we will read aloud on the show in a voice that we imagine to be like yours) simply leave a comment on this blog.

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Social Media Today - Rod Boothby

Wed, 21 Mar 2007 14:38:00 GMT
Welcome to the sixth edition of Social Media Today with Maggie Fox, the official podcast of the Social Media Collective. In this episode (among other things) we learn more about "social application" mashup platform Teqlo with Rob Boothby, Senior Director, Solutions Marketing for the California-based startup.

Do subscribe to our feed - we'll be interviewing a new member of the Social Media Collective each week, the podcast is published fresh every Wednesday. You can even leave us audio comments right here using the handy tool below.

Show Notes: Rod is one of those rare and lucky birds who got his job because of his blog, we talk about how Teqlo found him and all about how the platform works. Rob talks about how he got into social media, and how his interest lies primarily in big, enterprise-class deployments of blogs and wikis, about the adoption curve for such programs and how big companies suck at sharing information inside. We also chat about RSS within the enterprise, Euan Semple's metaphor for creating an environment in which social media platforms can and will be adopted, the idea of turning fear about negative feedback into a force for positive change, and Rod's memorable high school summer working at a Kentucky Fried Chicken outlet in Bradford, Ontario.

To leave an audio comment, use the "my voicemail" tool to record direct from your computer's microphone, or leave a text comment (which we will read aloud on the show in a voice that we imagine to be like yours) simply leave a comment on this blog.

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Social Media Today - Luis Suarez

maggie@socialmediagroup.ca — Wed, 14 Mar 2007 13:17:00 GMT

Welcome to the fifth edition of Social Media Today, the official podcast of the Social Media Collective. In this episode, we go global in an interview with Luis Suarez, Knowledge Management expert and consultant for IBM Global Business Services based in Spain.

Do subscribe to our feed - we'll be interviewing a new member of the Social Media Collective each week, the podcast is published fresh every Wednesday. You can even leave us audio comments right here using the handy tool below.

Show Notes: Luis is incredibly enthusiastic about social media (or "social computing" as the Europeans seem to like to call it). We talk about his three blogs (Elsua.net, The Knowledge Management Blog and his internal one at IBM), how he loves the fact that the Collective feed allows him to keep up with all his favourite bloggers in one place, how blogging helped him break his email addiction, his work at IBM helping companies build collaborative communities, how Knowledge Management has changed, the notion of the enterprise-wide "Knowledge Jam", IBM's perspective on and history in Second Life, social media vs. social computing, and empirical proof that all Spaniards hate celery.

To leave an audio comment, use the "my voicemail" tool to record direct from your computer's microphone, or leave a text comment (which we will read aloud on the show in a voice that we imagine to be like yours) simply leave a comment on this blog.

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Social Media Today - Robin Fray Carey

maggie@socialmediagroup.ca — Wed, 7 Mar 2007 12:01:00 GMT

Welcome to the third edition of Social Media Today, the official podcast of the Social Media Collective. In this episode, I interview Robin Fray Carey, President of Carey Publishing Group and co-founder of the Social Media Collective.

Do subscribe to our feed - we'll be interviewing a new member of the Social Media Collective each week, the podcast is published fresh every Wednesday. You can even leave us audio comments right here using the handy tool below.

Show Notes: Robin and I have a wide-ranging discussion, including, but not limited to: the business model that supports a free press, how technology has changed the traditional publishing model, the "marketplace of ideas", the strength and value of professional networks like the SMC, the notion of social media as a "happy rupture", not-for-profits and pro bono use of social media, using web events to confirm and nurture networks and build brands, what's good and bad about webinars and other business communications, social media and WOM, knowledge management, her work on a case study of SAP's use of social media within their developer community, Robin's involvement with the Women's Commission for Refugee Women & Children and her recent trip to Uganda, and the notion of social media as a "flourishing of culture" and the beginning of a new golden age, as theorized by (actually, I wasn't able to find the author who's book we referenced - any suggestions appreciated).

To leave an audio comment, use the "my voicemail" tool to record direct from your computer's microphone, or leave a text comment (which we will read aloud on the show in a voice that we imagine to be like yours) simply leave a comment on this blog.

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Social Media Today - Jerry Bowles

maggie@socialmediagroup.ca — Wed, 7 Feb 2007 01:43:00 GMT

Maggie Fox interviews Social Media Collective co-founder and veteran journalist Jerry Bowles. They talk about all kinds of stuff: Jerry's background, what the Social Media Collective is, research about how important online relationships are from USC-Annenberg Digital Future Project, Michael Keren's Blogosphere: The New Political Arena, the Rashomon effect, bloggers as journalists, journalism and social media, why spelling and primary sources are important, truth in social media, cellphones as social software, Sullivan & Cromwell, Momus, why CEOs shouldn't blog, Robert Scoble and the business-social media honeymoon phase. To leave an audio comment, use the handy tool below to record direct from your computer's microphone, to leave a text comment (which we will read aloud on the show in a voice that we imagine to be like yours) please click on the comments link at bottom right.

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